The value of the kitchen to families and society far exceeds its definition as a mere cooking space. It is not only the source of meeting basic survival needs but also an important place for emotional exchange, family gatherings, and cultural heritage. Nowadays, kitchen tools are more complete than ever, yet the laughter and chatter in the kitchen have grown scarce, and the connections between family members are not as close as they once were.

        On one hand, the pressures of life and work leave people with little time to cook, especially when considering the preparation and cleanup involved—ordering takeout seems far more convenient. On the other hand, if cooking itself is exhausting, there’s little energy left for conversation afterward, and it becomes commonplace for everyone to retreat into their phones.

       So, how can we make cooking more fun? Transform it from a chore into a creative activity? Bring back the lively warmth to the kitchen?

     Turning Cooking into a Creative Activity

     The Family Center—China Kitchen Trends Report (2024), released by the Chinese Academy of Social Sciences' National Conditions Survey and Big Data Research Center, states that cooking and dining together at home is regarded as an important activity for family emotional bonding. 88.2% of people expressed a strong demand for kitchen upgrades, but concerns about smoke, noise, and safety remain obstacles.

     It is precisely because of the "difficulty of cooking" that in recent years, both the industry and users have been searching for ways to make cooking simpler, more eco-friendly, and more enjoyable. Stainless steel kitchen appliances and cabinets have emerged as a standout solution in this process—and this is where THOR excels.

    Stainless steel is not only moisture-resistant and antibacterial, meeting eco-friendly needs, but its easy-to-clean and durable properties also significantly simplify post-cooking cleanup. Additionally, 304 food-grade stainless steel provides strong assurance for food safety.

     It is reported that THOR Suoer holds nearly 300 patents globally, with a research and development team of nearly 100 people. The company continuously innovates in stainless steel craftsmanship, offering a variety of surface treatment techniques such as enamel, ion spraying, heat transfer printing, and Yuyun Crystal. These provide options for multi-color, multi-style, multi-scenario, and multi-functional stainless steel custom products.

Stainless steel cabinets are just the starting point for THOR’s whole-home customization. The company’s plan extends from cabinets to bathroom vanities, balcony cabinets, and other damp spaces, and further to wardrobes and door-wall-cabinet systems, building a high-quality stainless steel whole-home customization solution.

     Alongside the popularity of stainless steel, another trend in home design is smart technology. Regarding this trend, Mr. Yang Jinghui shared his perspective, stating that "smart" is a method, not the goal. The kitchen should still revolve around "people."

       A New Solution from an "Overseas Returnee"

      The reason THOR could stand out in the crowded kitchen appliance market with its stainless steel approach lies in its overseas growth experience.

     Unlike brands that grew domestically before expanding abroad, THOR Suoer first achieved success in overseas markets before entering the Chinese market in 2021 as an "overseas returnee." The choice to establish itself in the European and American markets was driven by THOR’s desire to learn from the most competitive environments and accelerate its growth.

     The first challenge THOR Suoer faced overseas was the varying technical standards across regions. To address this, the company first focused on building intelligent production bases and professional laboratories. Currently, THOR operates two major production bases in China and Thailand. These facilities integrate top-tier equipment from around the world, such as Germany’s Wagner electrostatic dry powder enamel lines, Switzerland’s Gema spray coating lines, Japan’s Amada punch presses, Yaskawa automated welding robots, automatic laser cutting machines, seamless edge banding machines, and CNC bending machines, ensuring the highest quality for every product.

Today, THOR is advancing toward Industry 4.0. The first phase of the project includes three automated and semi-automated production lines, with a digital control platform and smart terminal matrix comprehensively monitoring equipment utilization, product pass rates, order completeness, and delivery timeliness.

     With the support of advanced factories and laboratories, THOR has obtained certifications such as UL (USA), CSA (Canada), CE (Europe), CB, and CNAS (China). While overcoming these hurdles, the company has accumulated experience, refined its technology, and gradually developed a unique advantage in integrated cabinet-appliance solutions.

       A Michelin Kitchen at Home

       Even the finest wine fears obscurity in a deep alley. As a low-profile "overseas returnee," how can THOR Suoer let more people know about the superiority of its products?

       In the culinary world, Gordon Ramsay’s name is undoubtedly a gold standard. He earned his third Michelin star at the age of 35 and has since won six more, owning nearly 30 restaurants, authoring dozens of cookbooks, and amassing over 100 million followers online. Many people first learned about Beef Wellington through his show Hell’s Kitchen.

       Someone with such an extreme pursuit of culinary excellence naturally has high standards for kitchenware. Ramsay has publicly stated that "high-quality kitchen tools are the foundation of elevating cooking skills." Recently, this discerning chef chose to formally collaborate with THOR Suoer, with plans to launch co-branded products in the future. His endorsement not only proves the exceptional quality of THOR Suoer’s products but also brings them into the spotlight for global food enthusiasts.

      Mr. Yang Jinghui remarked that on the path to pursuing excellence, THOR and Ramsay share highly aligned philosophies: "THOR is committed to making cooking fun, helping more families strengthen their relationships through shared meals, and leading happier lives."

      For families, the kitchen is more than just a place to cook—it is a warm haven. THOR Suoer understands this deeply, which is why it chooses to meet household needs with products certified by Michelin chefs. The finest wine no longer fears obscurity, as THOR Suoer has found its path to a broader market.